Okay, I’ve posted on what robs me of my time, productivity and staying on mission, and it would seem that in our day and age of immediate information this will be a battle I fight for the rest of my life. Well, this weekend I got to catch up with a friend who told me about marketing guru, Seth Godin, his blog and his book Tribes: We Need You to Lead Us; and in doing that, some of my time has been robbed. However, I think it was for the good. As I’ve read his blog and etc., I’ve had many “hmmm” moments and “what does that mean for me here” moments. Check it out! He also just put his ebook, The Tribes Q&A, up and I’ve been looking through it a bit. Here is his answer to the first question, Why do people join tribes?:
We all have a basic need to connect with other human beings. Making friends, connecting with others, sharing experiences, keeping up with popular culture, and keeping up with current trends and developments in your community all are ways and reasons for connecting with other people. When you connect with others in a fashion that allows you to develop a relationship that is especially useful, these long-term connections can be very helpful in guiding you through your life, as well as aid you in feeling happy.
The following are some of the types of more specific motivations for joining tribes:
Purely Social: To feel less alone and to connect with people (near or far) to pursue shared interests.
Values + Social: To connect with others who share the same values in a social setting.
Cultural + Social: To share experiences with natives of the same country, to speak the shared language and observe cultural traditions together.
Business + Social: To develop relationships with others in the same industry or expand network into other industries/markets.
Really, his thoughts are very intriguing to me. Why? Because I think this stuff applies to marketing, ministry, life and more. It’s interesting and has me thinking about things a lot. I really want to get my hands on his book, Tribes: We Need You to Lead Us, for many reasons, but this quote from From Publishers Weekly, had me at hello!
The book’s helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, tribes are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. Change isn’t made by asking permission, Godin says. Change is made by asking forgiveness, later. That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job.
Okay, I need to get rolling and get some stuff taken care of, since “I find peace in productivity.”
Dude, about time your discovered Godin. He is really great.
Great?!? Yes, and very much intriguing…